Visitor loyalty is of growing importance. Look at the Supermarket and major store chains.

You have invested heavily in getting your visitor to your attraction. Dwell time has been less in all probability that the pre visit investment of time in deciding to visit. Per Capita spend has been perhaps £3 - 5 above entry.

Do you really want to say goodbye to your visitor without capturing their loyalty, possibly their return visit and securing their "word of mouth" approval to others?

• Do your staff make the visitor feel like a friend as they leave?
• Do visitors complete a survey questionnaire, or this perceived as being only a tool for those dissatisfied with their visit?
• What effort is made to ensure return visits.
• What effort is made to ensure virtual returns via the web site.